Privacy Policy

Your privacy is very important to us. At Essential Television Statistics Ltd we have a few fundamental principles that we follow:

  • We don’t ask you for personal information unless we truly need it. (We can’t stand services that ask you for things like your gender or income level for no apparent reason.)
  • We don’t share your personal information with anyone except to comply with the law, develop our products, or protect our rights.
  • We don’t store personal information on our servers unless required for the on-going operation of our site.

Essential Television Statistics Ltd. (“ETS”) operates the website It is ETS’s policy to respect your privacy regarding any information we may collect while operating our website.

Website Visitors

Like most website operators, ETS collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. ETS’s purpose in collecting non-personally identifying information is to better understand how ETS’s visitors use its website.

ETS also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on our blogs. ETS only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that blog commenter IP addresses are visible and disclosed to the administrators of the blog where the comment was left.

Gathering of Personally-Identifying Information

Certain visitors to ETS’s websites choose to interact with ETS in ways that require ETS to gather personally-identifying information. The amount and type of information that ETS gathers depends on the nature of the interaction. For example, we ask visitors who comment on our blog to provide a username and email address. Those who wish to receive ETS updates or responses via email, we collect their emails. In each case, ETS collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with ETS. ETS does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

ETS may collect statistics about the behavior of visitors to its website. For instance, ETS may monitor the most popular pages on the site. ETS may share this information with others. However, ETS does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

ETS discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on ETS’s behalf or to provide services available at ETS’s website, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using ETS’s website, you consent to the transfer of such information to them. ETSe will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, ETS discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when ETS believes in good faith that disclosure is reasonably necessary to protect the property or rights of ETS, third parties or the public at large. If you are a registered user of an ETS website and have supplied your email address, ETS may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with ETS and our products. We primarily use our news blogs to communicate this type of information, so we expect to keep this type of email to a minimum. ETS takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. ETS uses cookies to help ETS identify and track visitors, their usage of ETS’s website, and their website access preferences. ETS visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using ETS’s website, with the drawback that certain features of ETS’s websites may not function properly without the aid of cookies.

Business Transfers

If ETS, or substantially all of its assets were acquired, or in the unlikely event that ETS goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of ETS may continue to use your personal information as set forth in this policy.


Comments and other content submitted to Akismet anti-spam service are not saved on our servers unless they were marked as false positives, in which case we store them long enough to use them to improve the service to avoid future false positives.

Privacy Policy Changes

Although most changes are likely to be minor, ETS may change its Privacy Policy from time to time, and in ETS’s sole discretion. ETS encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.